The Zapier Blog

JULY 7, 2025

A customer relationship management tool (or CRM) is a critical hub for sales and marketing teams—but it's not just a place to store contact details. When used effectively, your CRM becomes a central command center for tracking relationships, managing pipelines, and coordinating touchpoints across your entire customer journey.

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The Zapier Blog

JUNE 25, 2025

Identifies opportunities: When you integrate AI tools into your existing workflows, it can use your data to flag blind spots and possibilities for your business. It can crunch vast datasets for that aha insight, prototype a web app for a partner, or rapidly test new product features while your team dreams up the next big thing.

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The Zapier Blog

JUNE 19, 2025

Today you can make calls using FaceTime, Messenger, WhatsApp, or dozens of other call apps, and virtual phone systems do the same for your office number. Download an app to start making calls from a desktop, laptop, and mobile phone in a matter of minutes. Getting started with VoIP is super simple. Select your phone number(s).

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The Zapier Blog

JULY 16, 2025

Zapier is the most connected AI orchestration platform—integrating with thousands of apps from partners like Google, Salesforce, and Microsoft. For example, when a lead is added to your CRM or they submit their details through a form, Grok will carry out that research online. Here are five ways to get started.

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The Zapier Blog

JULY 13, 2025

How we evaluate and test apps Our best apps roundups are written by humans who've spent much of their careers using, testing, and writing about software. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog. There's no one single best AP automation software.

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The Zapier Blog

JUNE 11, 2025

I spent a bunch of time in each of these apps, and here's how the Airtable vs. Google Sheets showdown went. Though both can do many similar things, Airtable is a database app and Google Sheets is a spreadsheet app. It's also completely free.

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David Teten VC

NOVEMBER 18, 2021

One of the first decisions we had to make in setting up our new VC fund, Versatile Venture Capital , was our CRM and marketing technology infrastructure. . HubSpot replicated all the major functionality we were using from all the CRM/martech tools I just mentioned. Our historic salestech and marketing tech stack was: CRM : Salesforce.

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