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Why generic marketing approaches don’t work on software developers

TechCrunch

To reach more developers requires more education and less promotion. The idea for this book dates back to my time at ProgrammableWeb (2009-2014). Every developer (the origin of our name) has a few basic needs, like clear documentation, help getting started and use cases to spark creativity. Every press release looked the same.

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Creating a Millennial-Friendly Workplace

Entrepreneurs' Organization

Millennials are also worth cultivating as they are becoming the best-educated generation of our time. Toward this end, here are some of the lessons we have learned at Glen Eagle in our ongoing development of a creative multigenerational workplace: Leverage Technology to Build Client Relationships. of Baby Boomers.

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20 Women Entrepreneurs Changing Their Industries (and the World)

Entrepreneurs' Organization

Recognizing that inflexible company structures and policy negatively affected both employees and organizations—especially women—Auerbach and Dean left careers in consulting and corporate law to build tools and training to make flexibility a competitive advantage for everyone. Written for EO by Michael Neidert, a writer and consultant. .

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Top Detroit Startups and Tech Companies to Watch in 2022

StartupNation

Based in Detroit, Autobooks offers a number of wellness benefits, plus great financial and educational benefits. Waymark is a digital creative marketing company with offices in Detroit. Revenue has tripled year over year since the company’s 2014 founding. Apply now to Autobooks. Our Next Energy. They recently closed a $4.3

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25 Sources For Funding Minority Entrepreneurs

Smart Hustle Magazine

The NASE has been around since 1981, providing entrepreneurs and micro-businesses, including those by minority owners with access to grants and educational resources. You can also apply if you’re a freelancer or an entrepreneur in the creative industry. If you have a suggestion to add to the list, just let me know. Website: [link].

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The Midwest’s Top Female Founders to Watch in 2021

StartupNation

She founded TransTech Social Enterprises , based in Chicago , to provide education, support and tech jobs for trans people. Both internally and externally, LaunchGood taps into the creative power of Muslims worldwide. She’s also the founder and CEO of Middle Third, a boutique consultancy focused on mobility strategy.

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