Entrepreneur's Handbook

AUGUST 22, 2023

Image: Created by author To keep close to the startup community, I chat with founders often. I’ll frequently get asked about what growth is, how you apply it to startups, and when you should focus on it. Product-market fit occurs when your product or service effectively meets the needs and demands of a specific target market.

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Startup Blogpost

OCTOBER 13, 2023

14 Ways to Avoid Startup Marketing Mistakes To help startups avoid common marketing mistakes, we asked fourteen industry leaders and founders to share their insights. The strategy plan identifies all target markets and how to approach them, resources, goals, marketing advantage, pricing, and beyond. Kennette J.

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Startup Blogpost

MARCH 17, 2023

From spreading the word about your business to distributing an outline of your business’ purpose, here are 12 answers to the question, “How can I attract publicity to my startup?” You can use influencer marketing to reach out to influencers and encourage them to share your business with their followers.

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Entrepreneur's Handbook

SEPTEMBER 15, 2022

How Web3 startups should deploy their limited marketing resources Photo: Burst Almost $2 trillion of market value has disappeared from the crypto industry in 2022, taking with it much of the buzz around Web3. Before considering growth, however, it’s important to understand what growth means for your project. and their budgets?—?have

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StartupNation

OCTOBER 22, 2020

In this article, we will look at how startups can apply the reciprocity principle as part of their overall growth strategy. Especially in content-related marketing activities, reciprocity presents a cost-effective scaling strategy for startups whose marketing budgets are limited. How to apply the reciprocity strategy.

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StartupNation

AUGUST 11, 2021

As a business owner, the primary goal of your website is to convert visitors — whether the conversion is an email subscription , a lead for email newsletter subscription or a purchase. After all, what’s the point of driving traffic to your website if users don’t really engage with your content and convert?

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David Teten VC

JANUARY 11, 2020

I agree with Fred Wilson on the value of owning your own platform. My design inspiration is Craigslist (no joke), because Craigslist has the highest signal to noise ratio of any major website. Traditional celebrities or influencers with millions of followers have a large service industry and tech stack to serve their needs.

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