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B2B email marketing: Proven strategies and examples

The Zapier Blog

I'd been working in email marketing for quite a while before I took on my first B2B campaign. What I didn't realize is that minor tweaks to generalized email marketing tactics aren't enough to create a successful B2B campaign.

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A tale of two surveys: Fintech VCs change tune on investment landscape

TechCrunch

Companies are raising less money at lower valuations than in 2021, which reflects the market sentiment.”. Now, in a rising interest rate environment, investors across stages are valuing companies based on fundamentals and prioritizing capital-efficient growth, while looking more closely at public market comps for valuation guidance.”.

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Taking care of busy-ness: productivity battles for SMEs in lead up to tax time

NZ Entrepreneur

New Zealand’s small businesses are known for their hard work and all-in ethos, however, a new poll reveals that while SMEs are continuing to work harder, productivity continues to wane and many aren’t seizing opportunities to help ease the burden of growing workloads. End of Financial Year preparations.

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The Station: Tier buys Spin, Waymo gets to charge for robotaxi, and Tesla needs a Tim Cook

TechCrunch

This week, I talked to Raquel Urtasun , former chief scientist at Uber ATG and now founder and CEO of Waabi, an autonomous vehicle technology company that has possibly figured out the complicated AI behind bringing self-driving trucks to market much faster than the competition. Let’s get to it. First thing’s first.

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The story of how Dave took the long road to become a neobank

TechCrunch

There’s a lot of fintech news out there and it’s my job to stay on top of it — and make sense of it — so you can stay in the know. — Mary Ann Q&A with Dave founder Jason Wilk Right before the Silicon Valley Bank meltdown, I had a conversation with Jason Wilk, founder and CEO of neobank Dave , about that company’s business.

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Cruise Origin rolls into Austin, WeRide makes its IPO move and TuSimple stirs up more drama

TechCrunch

Want to reach out with a tip, comment or complaint? Email me at kirsten.korosec@techcrunch.com. You also can send a direct message to @kirstenkorosec Reminder that you can drop us a note at tips@techcrunch.com. The Station is a weekly newsletter dedicated to all things transportation. Subscribe for free. PT / 2:30 p.m.