Rihanna’s Savage X Fenty and a newer startup, FIT:MATCH, team up to sell better-fitting lingerie
TechCrunch
FEBRUARY 13, 2023
Last year, the brand made an investment in a four-year-old, Miami-based startup called FIT:MATCH ; now, Savage X Fenty is employing FIT:MATCH’s tech in a growing number of its retail stores, starting with a location in Atlanta, Georgia. based brand incubator whose spin-outs charge customers monthly for credits toward their purchases.
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