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When used effectively, your CRM becomes a central command center for tracking relationships, managing pipelines, and coordinating touchpoints across your entire customer journey. CRM automation takes data from one system and moves it into your CRM. But here's the catch: most of that activity doesn't happen in your CRM.
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Whether creating a marketing plan for an established business or as an evaluation of a potential acquisition, market research can be used to confirm a favorable trend for products and services. A company can establish its strategy using G oogle Trends. It is a great way to know where their customers are heading.
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