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IdeaPAD case study: How do you define and build value for an existing product?

Paul G. Silva

FEBRUARY 6, 2024

The team knew that they had a wealth of data that helped them make deals for their clients, and they sold this data to companies in their space. It was clear that there was more opportunity for their research and data products, but they wanted to invest their resources in promising ideas for their target market.

mix-use 130
mix-use opportunity leadership data analysis 130
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Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

OCTOBER 13, 2022

Then dive into how Hollywood uses memes to help people find the right movie to watch, to introduce you to the concept of memetics. Finally we’ll run through a step-by-step example of how to use Meme Mapping to get a more consistent return on investment from experimentation.

creativity 52
creativity mix-use frameworks innovation 52
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