Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood
Reforge
OCTOBER 13, 2022
The startup I worked for, Efficient Frontier, was founded by a coworker of Jeff Bezos’ at hedge fund D.E. Use inductive coding , a data analysis process where you interpret what common themes are shared across a set of assets, to tag memes from the text and images contained in your swipe file. Credit: Marketing Memetics 2.
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