Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood
Reforge
OCTOBER 13, 2022
The startup I worked for, Efficient Frontier, was founded by a coworker of Jeff Bezos’ at hedge fund D.E. As a consumer, marketer, or entrepreneur, you might rarely register what a red dress, yellow background, or blue tint means. Shaw, who sought to apply algorithmic trading algorithms to optimize digital ad campaigns.
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