Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood
Reforge
OCTOBER 13, 2022
Finally we’ll run through a step-by-step example of how to use Meme Mapping to get a more consistent return on investment from experimentation. The startup I worked for, Efficient Frontier, was founded by a coworker of Jeff Bezos’ at hedge fund D.E. Credit: Marketing Memetics 2. Tag each example with relevant “memes.”
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