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AI adoption: A practical guide from Zapier

The Zapier Blog

Unlike broader AI adoption, which can include automation, data analysis, or decision support, generative AI focuses specifically on systems that create new outputs based on natural language prompts. Whether you're paying for premium AI tools, hiring consultants, or investing in new infrastructure, the costs can stack up quickly.

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Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

Finally we’ll run through a step-by-step example of how to use Meme Mapping to get a more consistent return on investment from experimentation. The startup I worked for, Efficient Frontier, was founded by a coworker of Jeff Bezos’ at hedge fund D.E. Credit: Marketing Memetics 2. Tag each example with relevant “memes.”