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Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.

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Attract Talent by Creating an Empathetic Company Culture

StartupNation

What used to be a highly organized, cold, productive-oriented environment is now striving toward flexibility, collaboration, and empathy. Empathy and productivity: How do they mix? People are more engaged and more creative when they like their work environment. Let’s take the workplace as an example.

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23 Profitable Recession-Proof Business Ideas

OkDork

Refer them to an AppSumo tool that replaces whatever subscription they’re currently using, and they’ll save a bunch of money and you’ll get a fat referral fee. Business Idea #9: Garden Specialist Yes, this is a real business opportunity. Then, take a cut of whatever you save them. Hello, Fido! And guess what?!

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After a record year for Israeli startups, 16 investors tell us what’s next

TechCrunch

What are some overlooked opportunities right now? How should investors in other cities think about the overall investment climate and opportunities in your city? What are the opportunities startups may be able to tap into during these unprecedented times? What are some overlooked opportunities right now? Zoomin Software.

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