Both Sides of the Table

JUNE 13, 2013

But before you achieve product / market fit you’re often in “consultative sales” mode where your objective is to tease out customer needs. I’m going to set up the framework today and in future posts I’ll drill down into each area. We called our methodology PUCCKA. Unique Selling Proposition. Compelling Event. Key Players.

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Both Sides of the Table

JANUARY 12, 2014

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. So What is This Underbelly of Which You Speak? So, yes, you can buy a best seller. Why would somebody do this?

peer-to-peer 379

peer-to-peer mix-use consulting advice 379

Entrepreneur's Handbook

OCTOBER 15, 2021

This is not like hiring an accountant, management consultant, or bank clerk. To ensure a qualitative effort in both these strategic and operational parts, you also keep what you promised when it comes to lifelong learning with frequent visits to seminars and lectures and a continuous update through real digital education (online or offline).

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