advice consulting frameworks seminar 
Both Sides of the Table
JUNE 13, 2013
But before you achieve product / market fit you’re often in “consultative sales” mode where your objective is to tease out customer needs. I’m going to set up the framework today and in future posts I’ll drill down into each area. Sales & Marketing Advice' We called our methodology PUCCKA. Unique Selling Proposition.
Both Sides of the Table
JANUARY 12, 2014
We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Startup Advice' So What is This Underbelly of Which You Speak? So, yes, you can buy a best seller.
Expert insights. Personalized for you.
393 
Let's personalize your content