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PR for Startups: Avoiding crickets after the Ta-Da!

This is going to be BIG.

They''re building up their PR plans to make the financing announcements part of a larger story arc. Announcing your funding without a larger PR plan is the equivilant to George Costanza saying "I love you" to his date and not getting it returned--"that''s a pretty big matzo ball" to leave hanging out there. Are you looking to hire?

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9 Women Can’t Make a Baby in a Month

Both Sides of the Table

You hire people too fast, you over build your products, you try to force market adoption and you do PR blitzes before your product is really ready for prime time. This is the so-called “tipping point.&# It is at this point that your startup needs to consider “ going fat.&# It seemed to be purely speculative.

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Startup Recruiting Hacks

This is going to be BIG.

Actually, startups tend to drop the ball on recruiting the same way they mess up in PR. These are some tips focused on getting as many relevant people in the top of the funnel as possible--the most challenging thing for a growing company long on expansion plans but short on time, brand awareness, and extra money to spend on recruiters.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Commitment & urgency are key drivers of success in startup businesses. One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. It’s a very important concept for me because in a startup you are constantly under pressure and have way too many distractions. On measurement.

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Get Publicity With Little or No Money - Smart Hustle Interview

Smart Hustle Magazine

Getting your business “out there” or known is a bit different than traditional marketing. Good PR requires a different technique, and Christina Nicholson gave us a quick education on how it works, some tips to keep in mind, and things you should steer clear of. Tips on Getting Coverage. Media Advice Post-COVID.

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How to Work with Lawyers at a Startup

Both Sides of the Table

I recently read a post over on VentureHacks titled, “ Top Ten Reasons Entrepreneurs Hate Lawyers &# written by Scott Walker (who blogs on legal issues for entrepreneurs ). I know that people have an allergy to lawyers out of fear of being screwed. Much of this is unfounded – some is not. Shame about that pesky FAS 157 ruling.

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How to Hire a Publicist: 6 Tips in Hiring a PR Firm

Smart Hustle Magazine

Over the past over 20 years, I've been blessed and honored to be featured in a variety of media, including Inc, NY Times, Wall Street Journal, Fox Business, Small Business Trends, and many other podcasts and publications. You don't need to hire a publicist to generate publicity for your business. Empowered PR.

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