TechCrunch

FEBRUARY 17, 2022

With B2B technology companies spending an average of 25% to 40% of their budgets on marketing events each year to meet their pipeline goals, Goldcast is hoping to shed some light on the “black box” that is event revenue impact. As part of the investment, Sandhya Hegde, partner at Unusual Ventures, will join the board.

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mix-use B2B marketing VC ventures 77

TechCrunch

DECEMBER 17, 2020

That market driver has now led to a significant growth round for a startup that is helping the larger of these businesses, including those targeting the B2B market, build out their digital sales operations with more agile, responsive e-commerce solutions. ” The roster includes Metro, Aldi Süd, Toyota and many others.

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mix-use incumbents B2B marketing strategy 76

TechCrunch

NOVEMBER 7, 2020

Editor’s note: Get this free weekly recap of TechCrunch news that any startup can use by email every Saturday morning (7 a.m. The US is settling in for some new form of national gridlock, but state and local propositions are busy defining how technology businesses will be allowed to work (legally) in the US.

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creativity mix-use venture capital SaaS 96