B2B marketing, incumbents and startup - Startup Catalyst Brief

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B2B marketing

incumbents

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Spryker raises $130M at a $500M+ valuation to provide B2Bs with agile e-commerce tools

TechCrunch

DECEMBER 17, 2020

That market driver has now led to a significant growth round for a startup that is helping the larger of these businesses, including those targeting the B2B market, build out their digital sales operations with more agile, responsive e-commerce solutions.

mix-use

mix-use incumbents B2B marketing strategy

The Expanding Role of Marketing in SaaS Companies

Tomasz Tunguz

JUNE 7, 2015

This change has three important ramifications for SaaS startups. First, the scope of marketing activities has broadened significantly. B2B marketing has become radically more complex. This substantial shift of dollars has led to an explosion in the number of startups and product serving the CMO.

SaaS

SaaS incumbents B2B marketing education

Spryker raises $130M at a $500M+ valuation to provide B2Bs with agile e-commerce tools

The Expanding Role of Marketing in SaaS Companies

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