article thumbnail

Spryker raises $130M at a $500M+ valuation to provide B2Bs with agile e-commerce tools

TechCrunch

That market driver has now led to a significant growth round for a startup that is helping the larger of these businesses, including those targeting the B2B market, build out their digital sales operations with more agile, responsive e-commerce solutions.

mix-use 76
article thumbnail

The Expanding Role of Marketing in SaaS Companies

Tomasz Tunguz

The most sophisticated marketing plans today deploy at least nine disciplines which range from content marketing, to evangelist recruitment, to customer lifecycle marketing, to cohort conversion analysis. B2B marketing has become radically more complex.

SaaS 40