TechCrunch

JULY 9, 2021

British consultant Lucy Heskins knows firsthand how overwhelming that can be, which is why her services can both replace and complement early in-house marketing staff. Either way, it often involves educating the founders about the job to be done. How do you collaborate with the startups you work with as a consultant?

SaaS 105

SaaS consulting strategy B2B marketing 105

TechCrunch

OCTOBER 8, 2021

We also liked their flexible model — we were able to use our CTO to lead a team of six devs from the Appetiser team, with occasional UX/UI, product management and project management as needed, it was properly collaborative, not a blackbox agency arrangement. One of the greatest values is their focus on education.

consulting 94

consulting startup education B2B marketing 94

StartupNation

DECEMBER 19, 2020

“In times of crisis, it’s imperative for startups to build a solid analytics strategy to understand how their businesses are functioning at a granular level. Entrepreneurs can go on the offensive during this stage by focusing on a more profitable foundation, attracting top talent and grabbing market share from weakened competitors.”.

strategy 90

strategy opportunity social gaming advice 90

TechCrunch

OCTOBER 14, 2022

Framing Innovation Through Collaborations Big and Small , with AT&T. All Weather Marketing: How to Weather the Storm and Win Market Share , with LinkedIn. Breaking into the Healthcare Monolith: Strategies for Working with Payors and Providers , with InterSystems. 12:10 p.m. – 2:10 p.m. – 3:25 p.m. – Wednesday, 10/19.

disruption 86

disruption pitching networking SaaS 86