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This early-stage marketing expert says ‘B2B SaaS is actually very, very cool now’

TechCrunch

JULY 9, 2021

Doing more with less: This is what marketers get asked for when they join an early-stage startup. British consultant Lucy Heskins knows firsthand how overwhelming that can be, which is why her services can both replace and complement early in-house marketing staff. So as a consultant, I can pass on my learnings (and mistakes).

SaaS

SaaS consulting strategy B2B marketing

Making Failure Your Friend

Entrepreneurs' Organization

MARCH 15, 2016

When I had to close my B2B marketing and branding agency in September of 2014, that feeling of optimism shifted toward scarcity and desperation. I didn’t want to make a rash decision for a short-term paycheck, and I figured coaching would give me a sounding board that could help me during my transition.

B2B marketing

B2B marketing consulting board opportunity

This early-stage marketing expert says ‘B2B SaaS is actually very, very cool now’

Making Failure Your Friend

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