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Brand journalism: What is it and what can it do for your brand?

The Zapier Blog

It follows forms of journalism through use of third-party interviews and external expert analysis, researched or reported news, and feature stories. Assume that when I use "brand journalism" below, I'm talking about both forms unless I say otherwise.) Companies use brand journalism to get their presence into that mix.

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Smart hacks for recruiting on social media

NZ Entrepreneur

We use it for news, gossip, communication, relationships, recommendations, research and, yep, for cat photos and showing off too. Basically, all of the things that make us human! According to online magazine Human Resources Director 92% of companies are using social media as part of their recruitment strategy.

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Challenger Brands: Change is guaranteed. Growth is optional.

Entrepreneur's Handbook

I’m here to talk about challenger brands and how they continue to grow, outpace competitors and build growth via the entrepreneurial spirit in all of us. I chose to write this article because I want to spotlight the opportunities created by the COVID pandemic. This is not a listicle article. Well, now you do.] Commerce ??

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IdeaPAD case study: How do you define and build value for an existing product?

Paul G. Silva

This article originally appeared on the PixelEdge Blog. “[The The product was useful to their business as a marketing and operations tool, but they wanted to build it into something more. Previous companies using the IdeaPAD scaled their product by 10x or became leaders in their space. Paul Silva then facilitated the discussion.

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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

GRP Partners last fund is the single best performing VC fund in the US (prequin data) for its vintage year). thought leadership. So my biggest recommendation of “what&# to blog is a series of articles that will be helpful to your community. Take one topic and break it up into 10 bite-sized articles. I use WordPress.

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Free money for your impact tech startup

David Teten VC

Our program mixes the best of both Washington and Silicon Valley, bringing together stakeholders in policy and technology to train the next generation of policy entrepreneurs. Pioneer is a weekly contest for creative people around the world making their ideas become real. Aspen Tech Policy Hub. Requires Columbia affiliation.

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Free money for your impact tech startup

David Teten VC

Our program mixes the best of both Washington and Silicon Valley, bringing together stakeholders in policy and technology to train the next generation of policy entrepreneurs. Ideas for books, podcasts, video series, investigative research, essays, educational campaigns, and creative proposals. Aspen Tech Policy Hub. Skoll Foundation.

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