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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

I’m going to set up the framework today and in future posts I’ll drill down into each area. If they don’t then it’s a case of putting your prospect into a “marketing funnel” so that non-sales resources can focus on staying in touch with the customer through white papers, seminars, etc. Sales & Marketing Advice' Key Players.

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The Exempt Offering Ecosystem: What the SEC Changed

Angel Capital Association

What often makes the framework challenging for companies seeking to fundraise is that each of the exemptions has its unique combination of conditions. Although the exemptions remain complex, the changes provide incremental improvement to the existing framework. Almost all of the new rules should become effective early next year.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Startup Advice' So What is This Underbelly of Which You Speak? Photo Credit: John De Neilsen on 500px.