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Digital marketing survival strategies for tough economic times

Entrepreneurs' Organization

No matter how hard you work, you can’t control economic trends and market fluctuations, but you can tweak your strategies to accommodate difficult financial times and proactively prepare your business for your customers’ mindsets during these periods. Trust is incredibly important to any customer, particularly when finances may be tight.

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The Station: Restructuring ripples and the next investor darling of the EV era

TechCrunch

The Michigan-based autonomous ride-hail and shuttle startup raised $111 million in a Series C round that it says will help it get to driver-out operations in 2023. Other deals that got my attention… Aurora Labs raised $63 million through a Series C financing round led by Moore Strategic Ventures. also participated.

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Nigerian B2B e-commerce startup Alerzo cuts 15% of full-time staff in second round of layoffs

TechCrunch

According to the company’s spokesperson, Alerzo was breakeven in Q3 2021, before the company, present in just Ibadan and Lagos at the time, undertook major expansion and overhired nationwide, buoyed by its $10 million+ Series A financing round. Alerzo raises $10.5M

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Proptech in Review: 3 investors explain why they’re bullish on tech that makes buildings greener

TechCrunch

This economic environment will continue to test a lot of companies,” said Jake Fingert, managing partner, and Lionel Foster, investor, at Camber Creek. What is your investment thesis for proptech in 2023? This economic environment will continue to test a lot of companies. A deeper look at proptech.

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The Equity Seller’s Bubble of 2021 Part 2 • 2022 From a Startup Equity Seller’s to an Equity Buyer’s Market

Angel Capital Association

2022: The Aftermath In 2022 war, inflation, rising interest rates and a tougher economic environment–one not buoyed by historically low interest rates–brought an end to the long-term bull market in assets (the “everything bubble”), including startup capital. Law360, January 2, 2023). Gone is the equity seller’s market of 2021.

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