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And in January I saw that digital music overtook physical media for the first time in 2011, something I expected since 1998. Investment and startups problem : we all want disruptive and game-changing businesses. Even the most amazing disruptive game-changing plans have competition. It had eight gigabytes of storage.
Not only that, but there's a "Series A Crunch" that we've been talking about since October of 2011 where good companies can't seem to get to their next round of funding. Apparently, venture capital is a cruddy asset class where you can't get returns over the long term.
If you had adopted that, this was a logical next step that you could apply, which again, was like a playbook that you could run over top of a new technological disruption that had happened. Then by 2011 or 2012, some of the tech components of the Great Recession had started wearing off and the market started waking up.
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