Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood
Reforge
OCTOBER 13, 2022
Creative” is the Last Performance Battleground When I first started doing digital marketing in June 2010, most of the job was done in spreadsheets: whole rooms full of analysts creating pivot tables, calculating KPIs, and optimizing bids for Google Adwords campaigns. He is currently writing a book on Marketing Memetics.
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