Betting Beyond the Bowl: Investing in Sweetgreen Was Always About More Than Salad
Revolution
NOVEMBER 18, 2021
an industry I deemed “ ripe for disruption ”?—?in Greener Greens: At the root of Sweetgreen’s farm-to-table concept was a commitment to sustainability. something that sounds obvious today but was rare circa 2007. What did we see in the then-regional salad company? Its potential to transform fast food?—?an
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