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Betting Beyond the Bowl: Investing in Sweetgreen Was Always About More Than Salad

Revolution

When Revolution Growth first invested in Sweetgreen in 2013, the whisperings of food and wellness were present but sparse, and the bulk of lunchtime options focused more on convenience than ingredients. At the time, restaurants and food tech were on the margins of most investors’ minds and there was skepticism around VC-backed food concepts.

investing 360
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How to Avoid Being Disrupted as a VC

Both Sides of the Table

In the end, if you’re not developing a deep bench of talented professionals who keep you on your toes, you’re bound to be disrupted. I joined Upfront Ventures in 2007 and took over as co-Managing Partner in 2011 along with the founder, Yves Sisteron. Invest more heavily in platform services. I sat on panels.

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Some Reflections on VC Investment Decisions

Both Sides of the Table

I started in 2007 with a thesis that my primary investment decision would be about the team (70%) and only afterward about the market opportunity (30%). But they are also a tax on your time with portfolio companies, looking for new investments, running your shop and honestly they are a tax on your family life. Web Summit.

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What I *Would Have* Said at TechCrunch Disrupt

Both Sides of the Table

And that was evident on today’s Angel vs. VC panel. The VC industry is segmenting – I have spoken about this many times before. The VC industry has different segments in it that have different fund sizes, different investment amounts and different risk / return expectations. Answer: Not much.

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What Angel Investing & Florida Condos Have in Common

Both Sides of the Table

They have marked-up paper gains propped up by an over excited venture capital market that has validated their investments. Logic tells me the following: It is hard to make money angel investing. Too many angel deals just means more to watch and invest in for the ones that do succeed (if the VCs can get in at reasonable prices).

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Heavily VC-backed salad chain Sweetgreen heads toward public markets

TechCrunch

That growth has not been inexpensive, with Sweetgreen “targeting” an “average investment of approximately $1.2 That is the point of raising private capital, to invest it at the cost of near-term profitability and cash flow. As noted above, office culture has proved to be no small part of Sweetgreen’s growth.

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Real talk on fundraising for a small fund

This is going to be BIG.

When I started leading deals at First Round Capital, I sourced investments in 8 companies. I found GroupMe at the Techcrunch Disrupt Hackathon. I have now been investing on my own at Brooklyn Bridge Ventures for almost eight years exactly—which is pretty much about the time people say it takes to build up a company to a big exit.

VC 368