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This CEO's Leadership Worth $250 Million. Simplus CMO Shares Why.

Smart Hustle Magazine

Ryan Westwood is a man on a mission to spread leadership principles to his team, his one page business plan is one of the keys to his success. Amy Osmond Cook, CMO of Simplus shared with me the "inside" story of how this deal came to be - it's all about leadership and focus. Marc Benioff uses this method with Salesforce. (If

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Brand journalism: What is it and what can it do for your brand?

The Zapier Blog

It follows forms of journalism through use of third-party interviews and external expert analysis, researched or reported news, and feature stories. Assume that when I use "brand journalism" below, I'm talking about both forms unless I say otherwise.) Companies use brand journalism to get their presence into that mix.

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4 Tips for Reaching Productivity Nirvana in 2016

Entrepreneurs' Organization

That was the goal of The 4-Hour Chef — to teach this toolkit using detailed examples. Write a time-consuming guest article for a well-known magazine? Once you reach a decent level of professional success, lack of opportunity won’t kill you. Mixing business and pleasure can be a psychologically toxic cocktail.

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Retail risk management key to success

NZ Entrepreneur

What opportunities are you missing, or risks can you reduce, in each area? Maintaining cash flow in a retail business will also likely require the strategic use of discounting at some stage, in a way that fits your business. Don’t be afraid to experiment a little, and track the results to find the right marketing mix for your store.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

In in the early 90′s I was in my early 20′s and I programmed on mainframe computers using COBOL, CICS and DB2. Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere.

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An Early Investor's Postmortem of The Wing

This is going to be BIG.

Audrey Gelman was on the cover of Inc magazine, visibly pregnant. It always made more sense as a way to mix it up away from another workspace you were more anchored to—the “third place”. Do I use the word “difficult” because I’m generally more used to this behavior in men? Things looked more than great. No one ever did.