article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Online marketing uses techniques for driving promotion and place. How do people drive SEO growth?

article thumbnail

5 Steps For Finding The Digital Star To Transform Your Startup

Entrepreneur's Handbook

To cope with various forms of internal resistance, a certain amount of resilience and a good portion of no-nonsense attitude and unpretentiousness can be useful here. Use the right recruiter We have stipulated several criteria for what distinguishes a truly digital talent. Seeing is believing; trying is knowing. it barely got started.

startup 74