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Sanity, a platform to build and manage content flows on sites, raises $9.3M from Ev Williams, Threshold and more

TechCrunch

Now, after picking up some 25,000 customers, from “traditional” publishers like Conde Nast and National Geographic through to hundreds of others like Sonos, Brex, Figma, Cloudflare, Mux, Remarkable, Kleiner Perkins, Tablet Magazine, MIT, Universal Health Services, Eurostar, and Nike, it is announcing funding of $9.3

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Digital Advertising: Definition, Types, & Examples

Feedough

Digital advertising is a branch of digital marketing and deals only with the promotional mix, and not with other Ps of the digital marketing mix. Soon after, in 1996, Flash was introduced, which formed the framework for web advertising. Used mostly on video streaming platforms like YouTube, Facebook Watch, etc.

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Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

Most every marketer is familiar with A/B testing, but few have a consistent framework for prioritizing what to test. Then dive into how Hollywood uses memes to help people find the right movie to watch, to introduce you to the concept of memetics. In the days before digitization, sepia was used to preserve old film.