This is going to be BIG.
JULY 24, 2013
'At accelerators like Techstars, the "Office Hours" is a standard part of the program. A mentor comes in and a whole slate of companies are scheduled to meet with them for around 20 minutes or so. It''s more than an elevator pitch, but not enough time for a full pitch. So what are you supposed to get accomplished in that time? First of all, get it out of your head that Office Hours is time to pitch.
Both Sides of the Table
JULY 23, 2013
'I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. It’s why it’s important to establish a brand, know what your key messages are and communicate them often and simply. I have published many of these PR Tips before.
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Tomasz Tunguz
JULY 25, 2013
In 2005, I started as a customer support rep in the AdSense team at Google. Over the next few months, I was trained in the art of handling hundreds of emails per day. My training focused on using a customer service tool called Trakken that Google had acquired and heavily modified to enable AdWords and AdSense teams to manage the torrent of inbound support emails from customers.
Berkonomics
JULY 25, 2013
'We all know that the world of marketing has turned upside down these past years through the power of the Internet. College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world, and explaining how to make the most out of these cheaper and more powerful channels.
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This is going to be BIG.
JULY 22, 2013
'Congratulations New York Metro area. Not that VC dollars are the be all and end all, but it''s one important measure of the health of a startup community, and NYC''s latest quarterly numbers from the PWC Moneytree report are continuing a positive trend--not only relative to the Valley, but in the aggregate. We''re up 11.5% year over year this quarter, while Silicon Valley is down a whopping 21.8%.
Tomasz Tunguz
JULY 23, 2013
Sales pitches ought to frame a product in a way to maximize the chances of success of a sale. One trend I’ve been seeing in pitches is to talk about how software can save costs by reducing a customer’s head count. A pitch that focuses on cost savings by reducing staff should be delivered only after much consideration because of a few objections created in these pitches that might slow or halt the sales process.
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