Why you need a better story
NZ Entrepreneur
MAY 9, 2019
Brand strategist James Hurman explains why just having a better product is not enough to make your customers care about your business. 93% of drivers think they’re better than average. A researcher called Ola discovered that when he asked Americans to rank their driving skill in the 1980’s. Similarly, 90% of college professors think they’re above average teachers, 42% of engineers think they’re in the top 5% and only 1% of high school students think their social skills are below average.
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