BE 2.0: Focus on Responsibility, Not Tasks – The Mindset Shift That Changes Everything
Paul G. Silva
APRIL 1, 2025
This post is part of my ongoing series exploring lessons from Jim Collins’s book, BE 2.0 (Beyond Entrepreneurship 2.0). Beyond the To-Do List In BE 2.0, Collins draws a critical distinction that transforms how we approach work: Tasks are things you do; responsibilities are outcomes you own. This ties in nicely with a concept I often teach my students about Features vs Benefits.
Let's personalize your content