Rihanna’s Savage X Fenty and a newer startup, FIT:MATCH, team up to sell better-fitting lingerie
TechCrunch
FEBRUARY 13, 2023
based brand incubator whose spin-outs charge customers monthly for credits toward their purchases. Indeed, if all goes as planned, a much bigger market for FIT:MATCH will center on at-home shoppers who similarly use their iPhone’s lidar combined with the startup’s body mapping technology for use across participating retailers.
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