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Enso emerges from stealth to help enterprises make sense of their data

TechCrunch

The situation hasn’t changed much in recent years, even as companies invest greater amounts of capital in data initiatives. A 2021 Databricks and MIT survey found that only 13% of organizations are delivering on their data strategy. ” Processing data at scale.

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Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

Most every marketer is familiar with A/B testing, but few have a consistent framework for prioritizing what to test. Finally we’ll run through a step-by-step example of how to use Meme Mapping to get a more consistent return on investment from experimentation. But your brain is a meme-recognition machine, so it just happens naturally.

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“We are going to create the best environment for startups in Europe”

TechCrunch

The process of debating and agreeing the details of this startup ecosystem support framework is expected to take between six and nine months. And this key piece of the digital transformation puzzle is fully focused on entrepreneurs and investors. Spain’s government is gearing up to pass the country’s first ever startup law.