creativity, data analysis, mix-use and strategy

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creativity

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Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

OCTOBER 13, 2022

As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.

creativity

creativity mix-use frameworks innovation

IdeaPAD case study: How do you define and build value for an existing product?

Paul G. Silva

FEBRUARY 6, 2024

It was clear that there was more opportunity for their research and data products, but they wanted to invest their resources in promising ideas for their target market. The product was useful to their business as a marketing and operations tool, but they wanted to build it into something more.

mix-use

mix-use opportunity leadership data analysis

Startup Catalyst Brief

Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

IdeaPAD case study: How do you define and build value for an existing product?

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