Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood
Reforge
OCTOBER 13, 2022
The startup I worked for, Efficient Frontier, was founded by a coworker of Jeff Bezos’ at hedge fund D.E. However the ability to instantly produce any creative you can imagine — for next to zero cost — only makes creative testing strategy even more important. When you can create anything, the bottleneck becomes deciding what to create.
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