Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood
Reforge
OCTOBER 13, 2022
The startup I worked for, Efficient Frontier, was founded by a coworker of Jeff Bezos’ at hedge fund D.E. It’s far easier today with modern note-taking apps and cloud storage: Rather than clipping magazines, we can now take a screenshot and store it along with our notes in a productivity app like Notion for free.
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