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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. So What is This Underbelly of Which You Speak? So, yes, you can buy a best seller. Why would somebody do this?

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5 Steps For Finding The Digital Star To Transform Your Startup

Entrepreneur's Handbook

The CEO and owner of the world’s largest media empire barely lasted even 1 year at college. This is not like hiring an accountant, management consultant, or bank clerk. And the issue comes to a whole new level as soon as we move on to our digital giants. But then we have that the social thing.

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