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I’ve experienced the very real pains/challenges/opportunities a startup presents, especially as an early-stage employee. Plus, B2B SaaS is actually very, very cool now. Just because you work in B2Bmarketing doesn’t mean you need to be boring! What are some key takeaways from your Early-Stage Startup Marketing Playbook ?
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Many tools designed for B2Bmarketing in general are also relevant to investors. On Deck focuses on connecting talent in transition with opportunities in the venture universe. To quantify consumer trends and marketopportunities, useful tools for “top down” assessments include IBIS World and eMarketer. 8) Monitor
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