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This early-stage marketing expert says ‘B2B SaaS is actually very, very cool now’

TechCrunch

Plus, B2B SaaS is actually very, very cool now. Just because you work in B2B marketing doesn’t mean you need to be boring! What are some key takeaways from your Early-Stage Startup Marketing Playbook ? This framework gives you a starting point. How is content marketing best used?

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Product-led growth and signal substitution syndrome: Bringing it all together

TechCrunch

Currently senior principal at 6sense , Kerry Cunningham is a thought leader in B2B marketing and is a former SiriusDecisions and Forrester analyst. A few years back, my former colleagues and I at SiriusDecisions introduced what we called the Intent Data Framework (IDF). Signal substitution syndrome.

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Venture capitalists eating our own dog food: Using technology and analytics to make better investments

David Teten VC

Many tools designed for B2B marketing in general are also relevant to investors. Monitoring and reporting solutions include BaseVenture , Burgiss , Davigold , Chronograph , DocDep , eFront FrontInvest , Framework , Investors Economic Assurance’s CapAssure , Q-Biz Solutions , Qualtrics , Rundit , SS&C GlobeOp , and Vantage Software.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten VC

Many tools designed for B2B marketing in general are also relevant to investors. Monitoring and reporting solutions include BaseVenture , Burgiss , Davigold , DocDep , eFront FrontInvest , Framework , Investors Economic Assurance’s CapAssure , Netage Dynamo PE , Q-Biz Solutions , Qualtrics , SS&C GlobeOp , an d Vantage Software.

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Slope brings on new CFO, customers, capital as it rises to offer businesses buy now, pay later

TechCrunch

Among the reasons that drew Jain to the company were that the founders had product-market fit relatively quickly, and during his due diligence, many of the marketplaces he spoke with were “happy and raving” about the product. The framework and the ground floor are there, and they are excited to build a great culture and talent.

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