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10 growth marketing experts share their 2022 predictions and New Year’s resolutions

TechCrunch

Another resolution is to not let yourselves fall in the trap of believing that everything is back to normal — COVID is still disrupting in-person events as well as entire industries and will continue to do so. But the reality is that no matter how much you pay or what influencer your brand snags, these are passing moments in time.

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Google’s Generative AI Updates Will Shatter Organic SEO and Marketing Pipeline

Entrepreneur's Handbook

TLDR: Community Is The New Organic GTM Strategy. Credit: Hopin Marketers, Google just revealed substantial changes at Google I/O 2023. Historically, paid and organic traffic drive the top of the marketing funnel. You’ll come away with the groundwork for creating your own community flywheel strategy and the tactics to execute it.