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This early-stage marketing expert says ‘B2B SaaS is actually very, very cool now’

TechCrunch

So for example, when they want to explore a potential new customer market or introduce a freemium strategy. The other way is as a mentor or extension to their marketer. Often I will work with marketers who’ve never worked in a startup and they can bounce ideas or strategies off me. You can’t just replicate.

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Goldcast spotlights which event attendees will be your next customer

TechCrunch

It is the latest startup feeling some investor love as it develops a software stack designed for business-to-business marketers, hosting interactive virtual and hybrid events, to use go-to-market channels and actionable account-based insights for sales teams to show the pipeline impact of events. Goldcast’s founding team.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten VC

Many tools designed for B2B marketing in general are also relevant to investors. Automation allows you to spend less time on tedious tasks and will help boost productivity, especially within a small marketing team. This provides us more time to develop meaningful relationships with prospects and customers.

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Venture capitalists eating our own dog food: Using technology and analytics to make better investments

David Teten VC

Many tools designed for B2B marketing in general are also relevant to investors. Automation allows you to spend less time on tedious tasks and will help boost productivity, especially within a small marketing team. This provides us more time to develop meaningful relationships with prospects and customers. Betterfront.io

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TechCrunch+ roundup: Jack leaves Twitter, Black Friday data, Nubank lowers IPO pricing

TechCrunch

Perhaps it should be pro forma for corporate boards in search of a new CEO to start by talking to the company’s longtime engineers, product managers and marketing leads. Collecting data to optimize B2B marketing is notoriously difficult. 4 key strategies for succeeding at international expansion.

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50 Newsletter Ideas to Engage and Inspire Your Subscribers

Campaign Monitor

Email can be a valuable distribution channel for B2B announcements in the same way as posting on job boards or Linkedin. . This is a great way to show continued value to your board, shareholders, and employees, especially if you send an email to your entire internal list. Source: Really Good Emails. Monthly business recap.

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