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Growth marketing roundup: TechCrunch Experts, creative testing and how to nail your narrative

TechCrunch

“It’s about focusing on the metric that directly reflects the value that your company and products bring to your customers,” growth marketer Maya Moufarek told us in an interview for one of our most popular marketing articles of the week. For Airbnb, that may be the number of nights booked; for Spotify, minutes listened to.

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4 Startup Myths That Hold Innovation Back (and How to Overcome Them)

StartupNation

We live in a world with a stereotypical representation of what a startup founder looks like, so it’s no wonder that a large portion of the population feels underrepresented. A Gender Gap Grader study shows that women represent 9 percent of developers in the startup ecosystem. Myth 1: Startup founders are young .

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4 Startup Myths That Hold Innovation Back (and How to Overcome Them)

StartupNation

We live in a world with a stereotypical representation of what a startup founder looks like, so it’s no wonder that a large portion of the population feels underrepresented. A Gender Gap Grader study shows that women represent 9 percent of developers in the startup ecosystem. Myth 1: Startup founders are young .

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Dear Sophie: How can I present a strong O-1A or EB-1A application?

TechCrunch

— Savvy Startup Founder. Nadia Zaidi , an associate attorney at Alcorn Immigration Law and an expert in immigration law services for startups and creatives, and I recently did a podcast reviewing what to keep in mind when filing for an O-1A visa , EB-1A green card or EB-2 NIW (National Interest Waiver) green card.

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9 Reasons Small Business Owners Should Be Thinking About Low-Code/No-Code

Entrepreneur's Handbook

If you’re in the startup phase, low-code/no-code (LCNC) is especially appealing because it is versatile, customizable and open source, so you won’t feel trapped by your architecture or have to start over when you change programs. Your team can understand app-based project needs and requirements better than any outside consultant.

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Starting a Business! From Idea to Launch

American Entrepreneurship

Once the decision has been made to go forward, there are very basic steps to setting up a business that formalizes the creation of the business and makes it operational which is addressed in a related article. Relationships may occur with potential employees, mentors, consultants, suppliers, and customers.

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Here’s a 10-Tip Action Plan for Optimizing Performance When You Have ADD

Both Sides of the Table

Why ADD Might Actually Benefit Startup Entrepreneurs. In the articles I made it clear that I’m not a doctor and if you have severe ADD you should consult a professional. From the stresses of being a startup founder I began to have pain in my chest that I became worried was heart trouble.

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