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Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.

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10 years, 10 moments with Gabriela Gandel

Impact Hub

Our movement stood for building a better world through the power of entrepreneurial solutions , supported by a powerful magic mix of inspiring spaces, vibrant communities and meaningful content. In the early years, there were only four people in the global team and most of us worked part-time. What more can a leader desire!

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Surging homegrown talent and VC spark Italy’s tech renaissance

TechCrunch

However, while many startups exist in cities like Turin, Bologna, Naples and Rome, Milan is generally seen as a bigger ecosystem because of its mercantile culture and a significant share of VC funds. Our portfolio is navigating the pandemic with determination and creativity. This can be professional, personal or a mix of the two.

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Solar Foods wants to replace industrial animal farming with a high-tech protein harvest

TechCrunch

But if this 2017-founded Finnish startup, Solar Foods , has its way fermentation could have a very special place in the future of human food too. The product, a single cell protein it’s branding Solein, is essentially an edible bacteria; a single cell microbe grown using gas fermentation. So the promise looks immense. (As

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