New capital fuels Purely Elizabeth’s next natural food phase
TechCrunch
JANUARY 31, 2022
As Stein, CEO, worked with clients, she saw the need for specialized foods, like gluten-free, and what started as a side project — a blueberry muffin mix — was the catalyst for Purely Elizabeth and became her first product before moving into granola, which is what the company is known for today.
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