Betting Beyond the Bowl: Investing in Sweetgreen Was Always About More Than Salad
Revolution
NOVEMBER 18, 2021
At the time, restaurants and food tech were on the margins of most investors’ minds and there was skepticism around VC-backed food concepts. an industry I deemed “ ripe for disruption ”?—?in something that sounds obvious today but was rare circa 2007. What did we see in the then-regional salad company?
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