Want to know why charging $12 / year converts higher than $9.99?
Both Sides of the Table
FEBRUARY 3, 2011
As many of you know I run a weekly webcast called This Week in VC that’s getting between 25-35,000 weekly views across ThisWeekIn.com, YouTube & mostly iTunes. Your goal is to increase the top end of the funnel (more people using the free product) and increase the rate of conversion to paid. Why do a freemium model?
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