StartupNation

DECEMBER 22, 2021

Marketing automation is all about optimizing your campaigns to reap all the benefits of digital marketing. Investment for marketing automation technology is getting more sophisticated, projecting an increase of $25 billion by 2023. This staggering growth has been consistent since 2017 at an annual rate of 14%.

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This is going to be BIG.

MARCH 19, 2012

To me, there are a couple of basic reasons: 1) If nothing else, it's geographically closer to more startups than midtown firms like RRE, Greycroft, and Firstmark.so, *why not* put my office here? 2) There's a trend towards wanting to work closer to home. 2) There's a trend towards wanting to work closer to home.

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TechCrunch

SEPTEMBER 1, 2022

As a startup founder, you really need to understand how venture capital works. Avoid the most common mistakes – Jose Cayasso collected the 5 pitch deck slides that most founders get wrong. (TC+). I’ve marked them below so you know which ones you need a subscription to read. Starting bootstrapped (i.e.,

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TechCrunch

APRIL 10, 2022

I’ll be publishing this every Sunday, so in between posts, be sure to listen to the Equity podcast and hear Alex Wilhelm , Natasha Mascarenhas and me riff on all things startups! First off, 3-year-old one-click checkout startup Fast announced it was shutting down after struggling to raise more capital to keep operations running.

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Red Rocket

MAY 11, 2021

David was kind enough to let me share this article with all of you startup CEO readers. What I liked about this article was it was a clear way to score your performance, which isn't easy to do as a CEO, typically with no boss to help critique you. If you scored perfectly on the below categories, you would earn a total score of 70.

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TechCrunch

SEPTEMBER 17, 2021

“I’ve seen startups spend thousands of dollars inefficiently as a result of not having optimal signal in their paid acquisition campaigns. I’ve also spent millions at companies such as Postmates refining our signal to the best possible state,” says growth marketer Jonathan Martinez in a guest column for Extra Crunch this week.

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