Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood
Reforge
OCTOBER 13, 2022
In this post, I’ll make the case for the rising importance of creative testing. And it all happens quickly: Consumers form design opinions in as little as 17 milliseconds , so first impressions matter. Credit: Aesthetics Wiki Meme Mapping doesn’t have to be just about design, it applies to ad copy as well.
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