Strategic Casting: How to Fish For Your Ideal Clients and Employees
Entrepreneurs' Organization
FEBRUARY 21, 2024
CEOs may resonate with a higher-end content strategy such as white papers, books, or even a branded podcast. Do you have the right bait? Regardless of your ideal client (or desired fish), you need the right bait to attract them. Using the two examples above, it should be clear that these audiences are completely different.
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