Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood
Reforge
OCTOBER 13, 2022
About the Author Michael Taylor Mike was a co-founder at Ladder , a 50-person growth marketing agency with $50m spent and 8,000 experiments run, for clients like Booking.com, Monzo Bank, and Facebook Workplace. The startup I worked for, Efficient Frontier, was founded by a coworker of Jeff Bezos’ at hedge fund D.E.
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